Market Research

Over the past ten years CRUSE Partnership have been active in working with the various professional bodies in Australia to develop, train, implement and audit the various Australian and International market research standards.

A summary of this work is as follows:

MRQA – Market Research Quality Assurance

  Re-developed the IQCA [Interviewer Quality Control Australia]

  Undertake IQCA audits throughout Australia

  Provide training in the IQCA Standard and internal audit function

  Support MRQA in the development of AS 4752, the equivalent standard to ISO 20252 – now preceded by ISO 20252. “22 Steps to Achieving AS 4752 and ISO 20252”.

AMSRS – Australian Market and Social Research Society

  Development of an Interpretative and Implementation Guide for ISO 20252 – Market, Opinion and Social Research.

  Development of an Auditors Guide to ISO 20252 – Market, Opinion and Social Research.

  Trained SAI Global and other external audit groups in the interpretation and auditing of ISO 20252 – Market, Opinion and Social Research.

  Support for the implementation of ISO 20252 Market, Opinion and Social Research Standard to members throughout Australia to gain certification to the standard – over fifteen standards supported to date.

AMSRO – Australian Market and Social Research Organisation

  Provided consultancy services to the Committee working on the development of implementation standards for the ISO 26362 Access Panels in Market, Opinion and Social Research.

  Developed guidance documentation for the interpretation and implementation of ISO 26362 Access Panels in Market, Opinion and Social Research.

  Provided training and ongoing workshop support for members in the implementation of ISO 20252 – Market, Opinion and Social Research.

Other achievements

  Provide support to Australia’s representative to the ISO International Committee for the development of both ISO 20252 and ISO 26362.

  Provide ongoing consultancy to companies implementing ISO 20252 and also moving to ISO 26362.

  Cruse Partnership is the recommended consultancy firm to AMSRO and AMSRS for matters pertaining to ISO 20252 &ISO 26362.